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Only 20 percent managed to break out of the illusory confinement and continue their lines in the white space surrounding the dots.The symmetry, the beautiful simplicity of the solution, and the fact that 80 percent of the participants were effectively blinded by the boundaries of the square led Guilford and the readers of his books to leap to the sweeping conclusion that creativity requires you to go outside the box.Indeed, the concept enjoyed such strong popularity and intuitive appeal that no one bothered to check the facts.No one, that is, before two different research teams—Clarke Burnham with Kenneth Davis, and Joseph Alba with Robert Weisberg—ran another experiment using the same puzzle but a different research procedure.
These days, people are quick to throw the concept of neediness around without actually looking at what it is.
Both teams followed the same protocol of dividing participants into two groups.
The first group was given the same instructions as the participants in Guilford’s experiment.
Would you like to guess the percentage of the participants in the second group who solved the puzzle correctly?
Most people assume that 60 percent to 90 percent of the group given the clue would solve the puzzle easily. What’s more, in statistical terms, this 5 percent improvement over the subjects of Guilford’s original study is insignificant.
Today many people are familiar with this puzzle and its solution.